You don’t have to go back very far to identify some habits that are not sustainable. The difficulty with constructing the trade stands was not just the materials employed in their creation.
The rubbish left behind after each show, the energy used on lights, and the enormous carbon footprint left behind by the promotional crew as they traveled many miles to the event location with a hefty load in tow.
To our great relief, it is much simpler to design both a sustainable exhibition and a sustainable exhibition display stand.
If you only want to use your exhibition displays once, you shouldn’t bother buying it. If you can get more usage out of the stand, its carbon footprint will be smaller, you will use fewer materials at each trade show, and you will save more money overall.
Fabric display stands are superior to vinyl display stands in terms of appearance, durability, resistance to scratches and tears, and lack of creasing. This may be accomplished in several straightforward ways, one of which is by selecting fabric display stands. They are also easier to travel because they are lower in weight and can be folded into smaller sizes.
What makes the exhibition panel eco-friendly?
At the moment, all businesses and sectors are working toward establishing sustainable practices, and they have both immediate and long-term strategies in place to lessen the impact they have on the environment as a result of their operations.
There is no hiding the fact that large shows come with significant environmental expenses, such as the materials utilized, the waste produced, and the travel required.
Despite this, you can take various steps to make your exhibition stand greener and less harmful to the surrounding ecosystem.
These include renting rather than purchasing your booth, carefully evaluating the kind of flooring and lighting available, and even handing out freebies and other promotional items.
There is a possibility that the exhibition business will be able to lessen its negative influence on the environment and its total carbon footprint if all enterprises contribute even modest sustainable efforts.
Make your sustainable exhibition stand modular.
A relatively sustainable display stand will be one that can be used multiple times. However, it could not be appropriate for the presentation that you’re at all times.
And after it has been utilized twelve times, it may look a little bit familiar. Choosing a modular setup allows you to play with the layout as often as you like, rearranging the walls, banners, and blocks to give your stand a new look. This helps to keep things looking modern and appealing.
You can adjust a modular, environmentally friendly exhibition stand to the environment, which is another significant advantage. This means that regardless of whether you are in a cramped city hall or a vast exhibition center, you can scale up or down as necessary.
Opt for hire or reusable stand solutions
The use of modular exhibition stands provides a solution that is not only reusable but also changeable and recyclable.
If you rent a stand instead of buying one, you will have a smaller environmental impact. This is because rented stands are used multiple times, which cuts down on the amount of waste produced and eliminates the ‘build and burn’ mentality associated with stands made to order.
Benefits of Using Eco-Friendly Materials
Businesses are increasingly following the trend of “becoming green” with their eco-friendly exhibition. Businesses have expressed a desire to improve the world and do their part to protect the environment.
Taking steps toward environmental sustainability can help firms reap material and immaterial benefits while also benefiting the environment.
This is an opportunity for your firm to reevaluate the things it transports from one trade show to the next to lessen its impact on the environment, cut down on the amount it spends on marketing, and boost its profile.
The following five advantages, which are not limited to the duration of a particular trade show, may be obtained by implementing an environmentally responsible trade show strategy.
Achieve your Objectives in Corporate Social Responsibility.
Many companies are incorporating environmental advocacy into their corporate social responsibility programs.
Because, after all, a healthier environment benefits everyone, right? The owners are aware that adopting environmentally responsible business practices can assist in the improvement of their immediate environs and contribute to efforts to green the world as a whole.
If your business is concerned about the environment, you should make an effort to incorporate eco friendly components into any trade show displays you create throughout the year.
Gain Favorability in the Eyes of Your Customers and Clients
A recent study found that consumers prefer to purchase goods and services from companies that not only provide high-quality goods but also positively affect the surrounding ecosystem.
You will have a greater influence on these customers and clients if your items are proven to be good solutions and if you show a dedication to protecting the environment.
People won’t purchase a subpar product or pay too much for a service comparable to one can obtain elsewhere for a much lower price; yet, close competitors require every advantage they can get their hands on.
At your stand, you should promote your environmentally friendly products and methods of doing business.
Avoid going into excessive information about the surrounding environment. Just ensure the people stopping by your booth know that you care about the environment.
Boost the amount of coverage you get in the media.
Blogs, websites devoted to certain industries, and newspapers geared toward the eco business world constantly look for fresh tales.
You will boost the likelihood of obtaining more media attention if you can present a news angle related to your environmentally friendly trade fair display.
Bloggers and reporters can benefit from being provided with some broad environmental statistics. In addition to offering details on why you’re utilizing bamboo flooring or low-intensity lighting, provide this information.
Provide some background information on deforestation and emphasize the potential benefits that it can have for companies that work with renewable materials.
Bring in, environmentally-conscious employers.
If you compete with other companies for high-quality personnel, offering your workforce more opportunities for personal fulfillment can increase the likelihood that you will emerge victorious in the talent acquisition war.
Don’t merely tell your customers and the media about your eco-friendly initiatives. Inform your staff about how your company is working to improve the world in which they live. If you want to impress potential employers, include this information in your interviews.
Create a PR campaign and ensure your website promotes your green activities so that your staff knows they work for an environmentally conscious company.
Cut back on the number of advertising materials you employ.
Greta Thunberg probably has recurring dreams about trade show swag because of the type of thing it is. It’s not that there’s nowhere for it to go; a freebie can still be an effective marketing tool; you need to make sure it doesn’t come with any hidden environmental costs.
Therefore, if you are going to give away freebies, make sure they are either recyclable (bags) or useful (pens), or both (writing pads).
Even better, move your giveaways into the digital realm by doing things like offering customers a discount of 15% on their first transaction if they scan the QR codes on your eco-friendly display stands or banners.
You may be able to offset some of the reduced cost with the money you save on promotional products.
Reuse and recycle the display stands that are good for the environment.
It is feasible to construct a trade show display stand that is completely recyclable. This includes the metal frames that provide the structure for your stand, the fabric that covers it, and the ink that covers the cloth.
It is also feasible to construct an exhibition stand that is not friendly to the environment and in which almost none of the components are recyclable.
Before you go out and acquire your display materials for exhibits, events, and trade fairs, you should consult with some industry professionals to ensure that you go with the former option rather than the latter.
